OK, so its not the soap that's obnoxious, but the copywriter/advertiser. "50% more than 25oz. Brands" How come it doesn't say, "More yellow than green brands" "Soapier than lava" "Denser than a cotton ball" Yeesh.
Or maybe it should say, "if you bought this because its 50% more than 25oz. brands, you're 80% dumber than a rock."